Online Marketing

There is something that seems like it should be easy about generating online sales. Like people are just browsing the internet, credit cards in hand, ready to find your product and buy it. In some ways, this is absolutely true. Online shoppers are absolutely for real. You are … [Read more...] about The truth about online sales

Again and again, it proves out that email subscribers are much more valuable to your online business than social media followers. Having permission to email someone about your offer is much more likely to convert to a sale, especially during a launch, rather than catching them by … [Read more...] about How to Convert Social Media Followers into Email Subscribers

Are you looking to put in place a solid email list building strategy? As a business with over 40,000 email subscribers (nearly all organic, not paid) I can certainly vouch that "the money is in the email list." As my email list has grown, so has my revenue. There are many … [Read more...] about 5 Email List Building Essentials

Search engine optimization (SEO) sounds complicated and technical. And it can be. There are a lot of advanced practices that can be applied to your website as part of your online marketing strategy. But at the end of the day, search engine optimization is really a set of … [Read more...] about Search Engine Optimization (SEO) Defined

The online marketing wizards of the world like to spew out the number of impressions you need before you make a sale. I've heard 7. I've heard 17. I've heard 27 or more. But the logical reality is that the more people who notice your digital product, the more people who will … [Read more...] about Ick-Free Online Marketing: 3 Ways to Get Your Community to Notice Your Digital Product