Last week I got stuck. I discovered that part of the name of this website (which was Clear Spring Mompreneurs until about an hour ago) was a trademarked term. What’s more, after sharing the brand with other business owners, I discovered the “Clear Spring” fell flat. It needs to be explained that clear spring is about finding clarity to spring your business forward.
I knew I needed to change the name. But to what? And how?
One thing I was grateful for was that I did not over-invest in getting the first pass at this website set-up. Although a little bit of a pain, the change was relatively straight-forward. (It also helped that I have found an awesome web designer – Margaret Rode of Websites for Good – that takes the brain damage out of this stuff too.)
I was able to let go of the sense of doom of redoing a lot of work and keep focused on the next step – new name, new brand.
But still, new what?
Those of you in my private Facebook for clients and workshop participants know that I threw around a lot of ideas. None of them resonated with anyone.
Then late last week I created a massive mind map of all the things I want this site to be and all the ways I want to help moms find more flexibility and profitability in their businesses. Some call this a “lifestyle” business and I wrote that down right in the middle of my mind map.
In a flash I knew what concept I had been searching for – momstyle.
Momstyle as in creating a business that enables you to be the mom you want to be. The more I say it, the more it resonates. I will be talking about this concept a lot, because there are many aspects to it.
I bought the domain momstylebiz and thought that would be it. Then, at the prompting of Katy Moses Huggins and Jennifer Mason, I started looking at how other business owners use their personal names as brand names.
One thing I want from what’s happening here is for my message to be bigger than me. I want to change the dialog of how we talk about moms and work. I want other moms to know that there are more options. Perhaps they are unconventional. Perhaps they are risky. But wow are they exciting and full of potential.
In essence, I want to be a thought leader,
And what do thought leaders do? They brand their names.
So here I am – Laura Brandenburg – at your service to help you build your business the momstyle way. One blog post, one workshop, one consultation at a time.