Every time I launch a new product, I have this hair-brained moment when I’m about to say “WAIT, stop the presses! We can’t possibly push this live!”
It’s not good enough. Am I missing something. What was I thinking? I need to start from scratch. This voice runs on and on and on, begging me to pretty please not release this output of my creative spirit to the world.
You know, to the world, where it can be rejected, criticized, or, worse yet, might not sell at all.
Having released 3 e-books, 4 toolkits, and a myriad of virtual courses (mostly digital products that sell, I’ve learned how to get past this moment of fear.
Here are 4 tricks I use to launch anyway.
- Set and share a deadline. I simply tell my community that I’ll be launching such and such a product on a certain date. Sometimes I’ll even start taking registrations or pre-orders. Nothing motivates like cash in the checking account!
- Get someone else to do a final review. Getting an outside reviewer to go through your product will turn up most of your little mistakes and perhaps even some bigger oversights. It’s much more valuable than me going back through my work several times.
- Revisit the problem this product solves. While it’s a good idea to let the customer perspective drive the entire product development process, it’s easy to lose sight of how this product is going to help people. Looking at the product from their perspective often reassures me that it’s more important to get this product out into the world than protect my ego.
- Incorporate customer feedback into the development process. I’ve always leveraged input from emails, questions, and class calls to conceptualize new products. Recently I’ve started introducing pilot programs to get early feedback on specific product concepts from interested customers. Not only do I receive immensely valuable suggestions, but I get to see the product helping a few people, which motivates me to get it out where it can help others.
It can be tempting to hold your digital product back from the world, waiting to add one more piece to your product, review it one more time, or optimize some part of the selling process.
And I’m definitely not advising you to create a shoddy product that over-promises and under-delivers. But I do want to point out that until you can accept money and deliver your product, your work is helping no one. And it’s definitely not generating passive income for you.
It’s in your power to help someone today. But you do have to push the buttons and put your creation out into the world.
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