The online marketing wizards of the world like to spew out the number of impressions you need before you make a sale. I’ve heard 7. I’ve heard 17. I’ve heard 27 or more. But the logical reality is that the more people who notice your digital product, the more people who will potentially buy it.
It stands to reason that your online marketing strategy – one that doesn’t feel icky or spammy – needs to get more people to notice your digital product. So let’s talk about a few ways you can do this. As a bonus, these are all free and they don’t require you to be pushy or spammy.
(By the way, there is a recording of a live stream where I talked about this topic inside the Momstyle Your Business Facebook group . It was my first Monday Night Wine Chat and it was loads of fun. You should totally join us!)
Online Marketing Strategy #1 – Mention Your Product in Content
The #1 way you can get people to notice your product is to mention it and link to it. Take a look at the sentence I wrote just above this header. You’ll see I mentioned my Facebook group and brought attention to it without making this entire article about the Facebook group. You can do the same thing with your product.
In fact, in this article on 5 Steps to Easing Up on All the Hard Work, you’ll see how I mentioned my 6-Figure Cash Flow System once towards the beginning of the article and twice towards the end. And look at that. I just did it again.
Mentioning your products can take a little getting used to, but once you develop the habit, it becomes a natural part of how you create content.
(And this idea isn’t limited to blog posts. You could do this in a podcast, video, Facebook post, or Tweet.)
Online Marketing Strategy #2 – Create a Helpful Piece of Content that Outlines Your Product
While mentions are great, creating a specific piece of content to highlight your product is even better. For example, at Bridging the Gap, I have a post called the 8 Steps to Being an Effective Business Analyst. I also happen to offer a course with 8 lessons going through each of the 8 steps. This is not a coincidence. I wrote the article as I was finalizing the course to explain my approach to a business analysis project and call attention to the course.
What’s more, I link to this article frequently. I receive a lot of questions from new business analysts looking for an approach or methodology to get started on their first project. I send them this article. I’ve seen these emails generate sales, without any further interaction from me.
I also link to this article any time I write the phrase “business analysis process” in another post, which serves both as a reference for someone new to my work and helps the article rise up in search engines.
This type of content is a core piece of your online marketing strategy. The article should be super-helpful so you feel great about sharing it frequently. It’s likely to be a longer piece of content and it’s likely to have numbers – like 5 steps or 10 must-have templates.
Online Marketing Strategy #3 – Set-Up an Email Auto-Responder
Another thing you’ll hear from the online marketing wizards is that a new subscriber is your most likely new buyer. If this is even sometimes true, it makes sense to introduce your new email subscribers to your products as part of your online marketing strategy.
Here are 3 simple ways to do this:
- Add a PS to the confirmation email you send mentioning a specific product or with a link to your entire catalog. I’ve found that including a time-sensitive discount can increase sales.
- Send an email with your top posts or articles, all or some of which mention your products.
- Send an email with a list of product offerings and invite any questions they might have.
Of course, you can get more savvy and create a marketing funnel that’s designed to sell a specific product. But this doesn’t work for all markets, and you might not be there yet. Get started quickly and easily by mentioning your products so your new subscribers start to learn about them.
>>Get Your Products Noticed
We covered 3 ways to get your community to notice your digital products as part of your online marketing strategy. They are free and they shouldn’t feel pushy or spammy. You are simply leveraging your free content to call attention to the offers you have that can provide even more value to those who already know and like you.
I challenge you to pick one online marketing strategy and implement it this week in your content. The sooner you start, the sooner you can get those impressions, and the sooner you’ll start to see increased sales.