What you’ll learn in the
Digital Product Workshop
Let’s take a look at what’s inside the workshop.
Your Digital Product Options
We start by digging right in and exploring what types of digital products are available. You’ll learn about my digital product journey, how I experimented with different formats, and the key decisions that enabled me to build a catalog of profitable offerings that now regularly bring in 10K/month of passive income.
Along the way, you’ll get the best possible start on your digital product journey by learning the mistakes I made and where I sank unnecessary time.
Stepping Into Your Authority
Digital products start with our knowledge. Each of us knows something that others want to learn about. And a digital product is a simple way to share that knowledge so that others can learn from us anytime, anywhere.
In this module, you’ll be guided through a quick exercise to step into your personal authority and discover new learnings that you can share with others.
Choosing the Right Format
for Your Digital Product
The variety of digital formats available today can be mind-bending. What format is right for you and your products?
- How e-books can be used to communicate a core concept and establish your authority.
- How digital toolkits can have very high perceived value while also being super simple to create.
- How e-courses can enable you to go deep into a topic and help your customers take action, even if you keep the formatting simple.
Brainstorming Digital Product Ideas
With the different formats in mind, we’ll move right into a structured brainstorming exercise that walks you through how to discover ideas that will actually sell, be simple to create, and that invigorate you.
You’ll leave this module with more ideas than you can implement right away, which is why the next topic is so critical.
Selecting Your First Idea
The most common mistake I see people make is that they fall in love with 2 or 3 or 4 ideas and start to work on all of them. They make a little progress here, a little progress there. When they get stuck on one product, they shift their attention to another.
A lot of work gets done, but nothing ever gets delivered into the world where it can help someone and make you money.
In this module, you’ll select one idea and leave this lesson with the confidence that you selected the best possible idea to get started on right away.
Planning Your Digital Product Implementation
Even with one idea, it’s easy to get stuck because if you are not sure where to get started. In this module, you’ll walk through a step-by-step process to plan the implementation of your digital product so you can get started right away.
What’s more, we’ll go through a few planning tricks that can help you get moving more quickly by clearing out the space you need to do the work and infuse your project with your creative energy.
Let’s talk formats and details
Each module includes an mp3 audio file and full-text PDF transcript. Where appropriate, you’ll also receive workbooks, templates, and resource guides to support your application of each step.
Each and every lesson closes with a clear next step, so you’ll never be at a loss as to what to do next to move your digital product planning process forward.
You’ll receive all of the content right away, and be able to refer back to them online or download them for your personal use.